GTM AUTOMATION FOR MID-MARKET B2B

We audit your go-to-market,
then build the system it needs

Discovery, prescription, build, handover. Multi-channel, signal-based, installed inside your stack — and yours to keep when we leave.

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  • B2B IT services
  • Professional services
  • Consulting
  • Managed services
  • B2B SaaS

02 / HOW THE ENGAGEMENT WORKS

Discovery, prescription,
build, handover.

03 / WHERE EVERYONE ELSE STOPS

Most firms hand you a meeting. We hand you the engine.

Outbound agencies stop at the booked meeting. RevOps firms start after it. Nobody owns the seam between the two — CRM architecture, lead scoring, pipeline stages, deal progression.

Maple builds both halves as one implementation, then leaves. No retainer, no vendor lock-in, no black box. You own the domains, sequences, CRM architecture, workflows and data.

See what a build includes
Signal fires: the account raised a round
Contacts sourced and verified against the ICP
Email and LinkedIn sequences trigger together
High-intent replies routed to the call queue
CRM stage, owner and activity logged automatically
Your team works a ranked list, not a spreadsheet

04 / THE SYSTEM

The full GTM engine.

One closed loop. Closed-won deals shape the ICP. The ICP feeds research. Research feeds tiering, scoring, sourcing, demand generation, follow-up and meetings — and every won deal feeds it all back to the top.

START

Analyse closed wo

Call recordings · deal notes · win reasons

every win feeds the loop
STEP 01

ICP model

Built from closed-won language

who actually buys
STEP 02

Account research

Continuous monitoring across the web

FUNDINGHIRINGJOB CHANGESNEWSTECH SHIFTSSOCIALS
signals × accounts
STEP 03
Tier 1
Tier 2
Tier 3
prioritise by fit
STEP 04

Awareness scoring

Where the buyer is right now

Identified
Aware
Interested
Considering
Selecting
stage, not guesswork
STEP 05

Contact sourcing

Multiple buying-committee roles

get the right humans
STEP 06

Demand generatio

Inbound and outbound, fused

Content
Outbound
Ads
inbound + outbound, together
STEP 07

Multichannel follow-up

Until they say yes or no

EMAILLINKEDINPHONESMSWHATSAPP
meet them where they are
STEP 08

Meeting booked

Handed off, fully briefed

qualified · context-loaded
STEP 09

Sales process

Your AEs · your CRM · your proposal flow

your team takes the wheel
END → START

Closed wo

Logged → fed back into closed-won analysis

Closed-won loops back to the top

back to the top ↑

The whole engine is yours to keep. When the build ends you have the playbooks, the prompts, the data pipelines and the team trained to run it.

See it built for you →

05 / BUILD SCOPES

Three depths of build.
Scoped on the call, not on a page.

SCOPE 01

GTM Foundation Build

For companies starting from zero — no structured outbound system in place.

  • ICP definition and TAM mapping
  • Buying signal set: funding, hiring, job changes, ad spend
  • Contact sourcing and multi-step email verificatio
  • Email infrastructure: secondary domains, warmup, multi-step sequence
  • LinkedIn outreach: connection request + multi-message flow
  • Approval interface for lead review and reply visibility
  • CRM integration: pipeline stages and auto-logging
  • Workflow orchestration and full handover sessio

First campaigns live within 30 days of project start.

Book a discovery call

SCOPE 02

GTM Full-Stack Build

For companies with some outbound running, but disconnected systems.

Everything in scope 01, plus

  • Cold calling workflow: dialer setup and signal-tied scripts
  • Signal-triggered call prioritisation into the queue
  • Re-engagement flow for dormant CRM contacts
  • Lead scoring: ICP fit + signal strength
  • Multi-CRM compatibility — we build inside the CRM you ru
  • Reporting dashboard: pipeline created, meetings, signal conversio

Email, LinkedIn and calling coordinated by signal. CRM updates itself.

Book a discovery call

SCOPE 03

GTM Enterprise Build

For companies entering a funded growth phase or a new segment.

Everything in scope 02, plus

  • Dual ICP build: two TAMs, two motions, two signal sets
  • Inbound-to-outbound loop from web visitor identificatio
  • Advanced CRM automation: deal scoring, stakeholder mapping
  • Custom AI agent: researches, writes, routes and logs per account
  • Quarterly system review 90 days after handover

A fully engineered, AI-native GTM system you own outright.

Book a discovery call

Every engagement is scoped on the call. Build depth, timeline and the commercial model — project, retainer or a mix — are agreed there, because no two GTM situations cost the same to fix.

You're paying an SDR $5,000 a month
to do this manually.

We build the system once. It keeps running after we leave.

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